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The Influences of AI in Marketing

I recently read an article from the Huffington Post titled: “ Prospecting vs Retargeting: Making the Most of the Marketing Mix” . This article sparked this blog post because as a consumer I become infuriated when I shop online and I purchase an item to later get ads for the same thing I just purchased a couple of days ago. Clearly I don’t need another travel backpack because I just bought one. But hey, why not market some hiking shoes, or sleeping bags or ANYTHING other than the travel backpack I just bought. This is where AI and big data come into play.
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